Giáo trình tiếng Anh thư tín thương mại

“English for commercial correspondences” is an important material for business persons. The success of any modern business to a large extent, depends on the proper use of business letters. Someone has rightly said: “A letter in business is what medicine is to a patient”. Good letters are little ambassadors that traverse every nook and corner of the present-day commercial world. They constitute the biggest source of active liaison that is necessary for procuring business.
A good command of written commercial English is one of the most important qualifications of a business person, because a good business letter can:
– sell goods
– create new customers
– give an incentive to the dealers
– bring back confidence among the buyers
– bring more finance / profits
– open new markets
This book aims at meeting the needs of all students in commercial English department at the Ha Noi Commercial and Tourism College, and at the same time, it can serve as a hand book for those who are engaged in foreign trade transactions in Vietnam.
The book is divided into 7 units containing:
Letter form, letter parts
Different kinds of business letters: Goodwill, Inquiries, Quotations, Complaints…
What is to be written in business letters
How business letters are to be written
– Specimen letters
Useful phrases in business letters
– Exercises for practice